...developing Brownfield's radio personalities...

CHALLENGE:  Redefining the Brownfield brand

GOAL:  Increase Brownfield brand awareness

and develop a stronger emotional connection with the consumer

Updating the logo to a more living green

while keeping the brand equity of 30+ years

Integrating all Brownfield marketing efforts:

radio, mobile, online, social media, industry shows, events, eBlasts...

                            app                           website                                            social

...with microsites and their own social media accounts.

Brownfield www homepage

Brownfield Broadcaster Tom Steever's microsite  >

social pages...

...print and eBlast ad